LEADER. WRITER.
COACH. CREATOR.

I’m Karen Reyburn.

Find inspiration and hopeful direction

For your next project, for your business, or for simply being.

My journey to becoming

AN AUTHOR

A love for creativity and an accountant qualification began the journey to me writing The Accountant Marketer. Since 2012 I’ve been building and growing PF, the creative agency working exclusively for and with accountants. This book is the process and mindset I’ve learned works for accountants who serve with heart.

I believe the right way is the long way. We’re all creatives in the middle part of life – not wishing to go back to beginnings or rushing to the end. We deserve a little grace and space to start small and safe, try things, get messy and try again.

More about Karen

Hi, I’m Karen

IT’S GREAT TO MEET YOU

Remember,
you are creative too

The book

The Accountant Marketer

The book for accountants who want their marketing to attract only the best clients.

I’ve been helping accountants with their marketing for over twenty years, and the single biggest roadblock to creating and delivering great marketing isn’t knowing the tips and tricks, the tactics, the actions to take which will deliver a great return on investment (ROI). It’s the mindset you hold about yourself, your responsibilities, and your ideal clients which changes everything.

What if you could LOVE marketing?

This book is your progressive plan to make marketing work FOR you as an accountant, and for you to surprisingly discover….

…you don’t hate it.
…maybe you actually quite like it.
…maybe you’re not bad, even pretty good at it.
…maybe even enjoy it.
…and maybe, even come to love it!

When you understand and love marketing as an accountant, when you accept your role as an Accountant Marketer, marketing ceases to be a burden weighing on your shoulders. It becomes your helper.

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Take what you need

Shared ideas, interests and curiosities

Creations

Welcome, messy creatives!
Find my sketchnotes, photography and a little magic.

Visit my creations

Inspirations

Welcome, explorers!
Find the things I’m consuming, current favourites, interesting reads, things I enjoyed.

Creative Headspace

Welcome, thinkers!
Find shared thoughts, questions and curiosities. Discover hope and direction. Leave a little lighter.

Read Creative Headspace

Become an

Accountant Marketer

Follow a process that grows you and your firm.
Realise you’re capable of more than you thought.

ORDER YOUR COPY OF THE BOOK NOW

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Follow me

ON THE GRAM

Apr 25

Open
Still plugging away, day after day on this 100 day video challenge . I’m waiting until I’ve completed it to start gathering all the learnings…but I can tell you now that doing something every day for 54 days so far is definitely beginning to give me glimmers of progress. I continue to be curious about how I’ll sum it up when I’m done, but I can already see the impact of doing something small, every day, showing up, and seeing what happens. What would you love to get even marginally better at? (Ps first time I’ve been BLEEPED on insta captions! Haha! Enjoy!!) Day 54/100 Video Challenge #100dayvideochallenge #100days #video #justkeepgoing #makeyourshittypots #quantityfirst #oneatatime #persistence #progress #motivation

Apr 24

Open
Another view from inside the Johnnie Walker experience: this is where you will pause to think all things branding. Yours, your firm’s…and the difference between them. In this room are alllll the different kinds of “labels” of JW whisky…red label, blue label, black label…and one of the workers explained he had “proper” names for all the whiskies, like Special Old Highland Whisky and Extra Special Old Highland Whisky. But since no one could remember which was which, they just pointed and said “the one with the black label” or the red label or whatever colour. 
There’s SO much to learn here - about the “Striding Man” which is recognised as one of the world’s first brand logos - about connecting your brand to what people want and understand - and most importantly, for those coming to this workshop, considering who you are. How all of this applies to who you are today and what decisions you’ll make about your own personal brand, and how that connects to your business brand (or where it doesn’t). And what your Next Big Thing is. If you haven’t booked your place on this workshop yet, DM me for all the details. I’d love to see you there if it’s a fit for you - or have a chat about whether it is right for you just now. Day 53/100 Video Challenge #100dayvideochallenge #100days #personalbranding #brand #businessbranding #accountingfirm #firmowner #accountant #edinburgh #jwprincesstreet #brandingworkshop

Apr 23

Open
If you stood on the rooftop, what would your view of your firm - and your role in it - look like? I’m running a personal brand workshop at the Johnnie walker experience in Edinburgh in June, and this rooftop view is a good symbol for what you’ll get when you come. See the bigger picture: and your role in it (and above it). What’s your message, beyond that of your firm? Who are your people, beyond your firm’s audience? And what is your “personal brand”, beyond the brand for your business? We cover all this and more on 26 June! DM me for all the details and a free copy of the “personal v business brand” guide. Day 52/100 Video Challenge #100dayvideochallenge #100days #personalbranding #businessbranding #brand #creativeagency #accountants #marketing #businessworkshop #edinburgh #edinburghevents #johnniewalker #jwprincesstreet #brandworkshop

Apr 22

Open
After all….life is for livin’. And that’s not only at the weekends. Happy Monday! Day 51/100 Video Challenge #100dayvideochallenge #100days #Life #living #wisewords #happymonday #yougotthis #motivation #mondaymotivation